FWZ Fin-tech
Designing a next-gen real estate platform with customer experience in mind.
FWZ Capital
FWZ Capital is a next-generation asset manager & operating partner to institutional real estate investors.
The client
FWZ Fin-tech is now still in the early stage of being a company, after finally getting a huge loan approved for investment and development. The company is still waiting for the loan to be in their hands to invest. Their goal is to offer a pioneering way to invest in residential real estate. They will use data, technology and AI for a next-gen approach to underwriting homes into large portfolios of rental income.
Funding
RM 500M, out of which RM 490M was for real estate "buying capital."
The challenge
Having secured a large amount of funding, FWZ hope to start their finance tech business. They wanted a brand visual identity that could resonate with the institutional and family offices with large portfolios which the company wanted to target. The company also wanted a high fidelity website made so they could see how it looks and feel, before proceeding even further while waiting for their funding to arrive.
Design Process
Discovery
Stakeholder Interview, Design Strategy, Competitor Analysis, User Research
Define
User Persona, Empathy Map, Customer Journey Map
Ideate
HMW, User Flow, Cards Sorting, Information Architecture
Design
Wireframes, Visual Design, Prototyping
Competitor Analysis
User Persona
EMPATHY MAP
User Flow
Design
